The First Behind the Influence Newsletter!

Hello!

Welcome to our first newsletter for Behind the Influence! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We have a bunch of in-person and virtual gatherings in the pipeline, so keep an eye out for more details coming soon! 👀

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A curated list of castings, delivered straight from our Slack.

🛒 Grocery Store Chain Campaign — Boston, MA

• Contact: Josh McCoy ([email protected])

• Details: Searching for diverse food/family/lifestyle creators local to Boston for content creation at the grand opening of a grocery store chain.

• Action: Please email Josh if you have creators in mind!

🏳️‍🌈 Pride Campaign

• Contact: Nick Covar ([email protected])

• Details: Seeking LGBTQ+ creators for a Pride Month campaign in collaboration with Colton Underwood.

• Action: Please email Nick if you have creators that fit the description!

🎧 Status Audio UGC Casting

• Contact: [email protected]

• Details: Looking for comedy creators to produce a short, original skit video featuring Status headphones! Content will be used as UGC for brand’s account.

• Action: Please reach out via email.

Stay up to date with the latest creator economy events.

🤝 Influencer Marketing Show USA will be in NYC on June 3rd & 4th. Keep an eye out for July and come say hi if you see us — we’ll have a booth there!

🐝 Creator Economy NYC is partnering with beehiiv during NYTechWeek to host an incredible panel featuring Alex Lieberman (CoFounder & Chairman at Morning Brew), Preeya Goenka (COO at Beehiiv), and more. RSVP here.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: “Social Media Campaign Report Template” to show brands the value of your talent’s work with real data and stunning visuals.

• Guide: “How Talent Managers Secure the Best Deals for Their Creators” to maximize partnership success.

Stay ahead with the latest creator economy news and trends.

🔥 YouTube shorts are gaining traction, now amassing 50 billion daily views with improved monetization strategies for short-form content.

📷 Instagram Reels now accounts for 50% of time spent on the platform, indicating a major shift towards video content.

💡 Whalar's The Lighthouse opening in Venice, Brooklyn, and London, aims to revolutionize the creator landscape with physical campuses for learning, collaboration, and growth.

Discover our team favorites, here’s what we’re loving right now.

• Reading: July’s first book club read is Inspired: How to Create Tech Products Customers Love by Marty Cagan.

• Watching: Mia, our BTI Community Manager, has been watching Olivia Dean’s Live at the Jazz Cafe YouTube performance on repeat.

• Listening: Brett, one of our software engineers, is listening to Software Unscripted, Radio Rental, and Ologies.

That’s it for now! Your feedback is invaluable to us, so feel free to reply to this email with your thoughts and suggestions on what else you would like to see!

If you’re interested in joining our BTI community, apply here.

Much love,

The July Team