BTI 9/11/24

Hey besties!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

It’s #backtoschool this month and we’re here to kick off the fall season with some new opportunities for you and your talent. Stay tuned for creator economy news, castings, resources, and more!

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Stay ahead with the latest creator economy news and trends.

📱 Reesa Tessa’s hit TikTok series “Who TF Did I Marry?” is being adapted into a TV show.

🇧🇷 Brazil’s Supreme Court has upheld a ban on social media platform X.

🎥 Twitch enhances its Ads Manager, offering streamers greater control over ads and revenue.

💼 Wasserman acquires Long Haul Management, and named its CEO & Founder, Dan Levitt, SVP of Creators.

🏠️ Home Care Campaign

• Contact: Erin ([email protected])

• Details: Looking for creators specializing in cleaning, life hack, and comedy content

• Requirements:

  • US-based, audience aged 25-35

  • TikTok: 100-300k followers with 8% engagement

  • Instagram: 10-75k followers with 3% engagement

• Deliverables: 1 TikTok video reposted on Reels

• Budget: $6-7k per creator

🥒 Rahua Beauty X Erewhon Activation

• Contact: Josh ([email protected])

• Details: Looking for LA-based Health & Wellness creators with a majority female audience

• Deliverables:

  • 1 x TikTok or Reel

  • 1x IG Story

  • 3-5 organic images for Rahua Beauty to share on their profile

• Budget: ~$1k USD per creator

🍼 Baby Brand

• Contact: Maria ([email protected])

• Details: Seeking new moms with babies up to 6 months old (US Based)

• Requirements:

  • 10k-50k Followers

  • 1% Engagement Rate

• Deliverables: 15-20 sec video testimonial posted on IG

• Budget: $300 USD per creator

Discover our team favorites! Here’s what we’re loving right now…

• Reading: Emma, our Growth Coordinator, is flying through R.F. Kuang’s Babel.

• Watching: Wells, our Founder, just started Breaking Bad for the first time 👀 

• Listening: Brett, our Engineer, is listening to Short n’ Sweet by Sabrina Carptenter and Power by illuminati hotties.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Creator Media Kit is the perfect template to elevate and refresh your creators’ media kits.

• Guide: Why Building Community is Important for Creators in 2024 offers key strategies to help you grow and strengthen your online community.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team