BTI #9

Howdy folks,

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

It’s officially fall 🍂 Ready to dive in? We sure hope so! Stay tuned for trending stories, urgent casting calls, and more.

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Stay ahead with the latest creator economy news and trends.

📱 Meta just rolled out Instagram Teen Accounts, featuring built-in controls to limit who can contact teens and what content they see.

📃 Mr. Beast faces a 54-page lawsuit from previous contestants of his upcoming Prime Video game show “Beast Games.”

👠 LTK announces new updates like strategic gifting and creator business tools, following their annual LTK Con in Dallas.

🔋 Energizer at Walmart

• Contact: Apply here

• Details: Looking for family creators who love making festive, family-oriented content around the holidays

• Requirements:

  • US-based

  • 100k+ followers on Instagram or TikTok

• Deliverables:

  • One video (IG or TikTok)

  • 3 story frames (IG or TikTok)

• Budget: Paid

🎼 Hercules Audio Mixer

• Contact: Alexandre ([email protected])

• Details: Looking for Tech/ Gaming creators

• Requirements:

  • English speaking

• Deliverables:

  • UGC Content TBD

• Budget: Paid

👩 Nancy

• Contact: Marian ([email protected])

• Details: Looking for lifestyle, podcast, entertainment or vlog creators

• Requirements:

  • English Speaking

  • US-based, all genders

• Platform: YouTube

• Deliverables: 45-60s video integration

• Budget: Paid

Want to get in on the top upcoming Creator Economy Events?

Here’s what’s coming up:

• Brandweek happening this week in Arizona.

• SF Creator Economy Mixer on Thursday 9/26 @ 6:30 PM PST.

• Impact ‘24 Los Angeles, going down on October 1st.

Have an event you’d like to feature? Reach out to Emma at [email protected]!

Discover our team favorites! Here’s what we’re loving right now…

• Reading: Our Designer Dan is loving Leviathan Wakes by James S. Corey.

• Watching: Emma, our Growth Coordinator, couldn’t get enough of The Secret Lives of Mormon Wives.

• Listening: Brett, our Engineer, is listening to Software Unscripted.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Influencer Pricing Guide is the perfect place to start building out your rates!

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team