BTI #7

Howdy y’all!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

Hopefully, you're out of office enjoying some well-deserved vacation time 🌴 But for those still at their desks, we've got some end-of-summer creator economy details just for you!

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Stay ahead with the latest creator economy news and trends.

🇺🇸 The White House hosted its first ever Creator Economy Conference. 100 digital creators and industry professionals came together to chat the good, the bad, and the ugly of all things social media.

🥇 Olympians have fully entered their influencer era. Paris 2024 athletes have used social media to fully maximize their personal brands — with these games being the most influencer-heavy yet, what’s in store for 2028?!

📊 Instagram announced that views will now be the primary performance metric across all content including photos, carousels, stories, and reels.

💼 Paid Brand Opp

• Contact: Erik ([email protected])

• Details: Seeking US, Canada, UK, Australia, or New Zealand creators making work-related content (i.e. corporate humor, productivity, software technology, AI, etc.)

• Requirements:

  • Minimum median of 15K views on last 10 videos (IG, TikTok, YouTube Shorts)

  • 50% of audience age 25+

• Budget: Paid

🧑‍🔧 Electrician Conference

• Contact: Sam Saideman ([email protected])

• Details: Looking for electricians, handymen/women, trade school, etc. style creators for a super easy promotion of an electrician conference

• Requirements:

  • 15K followers or more on TikTok

• Budget: Paid

💻️ Tech Brand - UK

• Contact: Anangcha Das ([email protected])

• Details: UK-based tech creators

• Accepted Content: tech reviews, testing software, scam alerts, product comparisons, life as an IT worker, etc.

• Requirements:

  • 100K-500K followers on TikTok & IG

  • Up to 1M followers on Youtube

• Budget: Flexible

Discover our team favorites, here’s what we’re loving right now.

• Reading: Designer Dan has been LOVING Thinking, Fast and Slow by Daniel Kahneman.

• Watching: Lindsey, our Partnerships Coordinator, has been comfort re-watching Veep.

• Listening: Emma, our Growth Coordinator & In-House Songstress, recently released “Playing It Out”, which we’ve been blasting on repeat. Honorable mention goes out to “Big Dawgs.” 

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Campaign Report Template gives you the perfect template to recap a previous brand campaign.

• Guide: Whitelisting: A Guide to Pricing Yourself helps you negotiate your next whitelisting deal.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team