BTI #6

Hello!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We’re hosting 4 very exciting events this week:

• Unlocking LinkedIn Influencer Potential w/ AJ Eckstein today 8/6 at 12pm EST (Virtual)

• Roast Your Agency w/ Your July Team this Thursday 8/8 at 12pm EST (Virtual)

• BTI Happy Hour this Thursday 8/8 at 6pm EST (In-Person, NYC)

• How to Find and Attract Talent w/ Johanna Voss this Friday 8/9 at 12pm EST (Virtual)

RSVP with the event links attached! We hope to see you there 👋

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Stay ahead with the latest creator economy news and trends.

🎥 Spotify hosted an online masterclass to help creators embrace video podcasting and deepen audience connections, aligning with their new strategy to compete with YouTube and leverage the growing video podcast trend.

🌟 Business Insider reveals its 2024 top TikTok talent managers, highlighting the industry leaders turning viral sensations into entertainment powerhouses. These experts are guiding creators through the evolving social media landscape, building lasting careers beyond the app.

💧 Favored Water Bottle Company — US

• Contact: Jack ([email protected])

• Details: Seeking US-based YouTube creators for integrations and dedicated content

• Requirements:

  • Family-friendly content (G-rated)

  • Average views over 50k on YouTube in 30 days

  • At least 60% US audience

  • Engagement rate of 2%+

  • Open to all verticals

• Budget: $5K+ per creator

🍳 Electric/Induction Stove Nonprofit — Southern US

• Contact: Ali Appelbaum ([email protected])

• Details: Casting for an electrification nonprofit partnering with talent who have an electric/induction stove

• Requirements:

  • Cooking content on feed

  • Vegetarian, vegan, or healthy cooking influencers

  • Individuals, families, or couples

  • Multigenerational families

  • Influencers with disabilities

  • Located in Atlanta/Georgia (primary), FL, AL, SC (secondary)

  • Diverse Representation: African American/Black, Hispanic, Asian, Male, Female, Queer

• Deliverables: Content for IG, TikTok, Shorts

👶 Overnight Training Underwear Campaign — US

• Contact: Megan Koehler ([email protected])

• Details: Seeking US-based creators who can authentically speak to bed wetting or overnight potty training

• Requirements:

  • Parents of 3.5 yr olds up to 12 yr olds

  • Early education professionals and/or healthcare professionals

  • Adults who experienced bedwetting and open to discussing it

  • All sizes welcome (including nano/micro influencers)

• Campaign Timeline: First campaign to go live in August, casting for the next few months

Discover our team favorites, here’s what we’re loving right now.

• Reading: Mia, our BTI Community Manager, is (still) reading Donna Tartt’s The Secret History. Iki, our Software Engineer, is reading Lean In by Sheryl Sandberg.

• Watching: Emma, our Director of Growth, has been following the Olympics intensely. She wants to give a special shoutout to the swimming, track, and gymnastics events!

• Listening: Lindsey, our Partnerships Coordinator, is listening to Clairo’s newest album, Charm. Dan, our Product Designer, is listening to Disguise (feat. 6LACK).

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Influencer Pricing Guide gives suggestions on rates based on engagement rate and following.

• Guide: Owning Your Audience Beyond Social Media to help build up you or your creator’s audience.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team