BTI #5

Hello!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We’re hosting a couple fun events in the upcoming weeks, including a virtual “Roast Your Agency w/ Your July Team” this Thursday and a good ol’ fashioned in-person BTI Happy Hour next week. RSVP with the attached links!

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Stay ahead with the latest creator economy news and trends.

📺 YouTube is reclaiming its dominance, capturing 9.9% of U.S. TV time in June and shining as the title sponsor at VidCon, replacing TikTok.

📊 The State of Influencer Marketing Benchmark Report reveals a shift: while flat rate payments were common in 2022-23, a growing number of brands now prefer paying influencers a percentage of sales.

👨‍🦰 Matchmaking UGC Campaign — US

• Contact: Maria Dominiguez ([email protected])

• Details: Sourcing male UGC content creators for a match making service (https://www.selectivesearch.com/)

• Requirements:

  • Male content creator

  • Johnny Depp look-alike

  • Age 35-45

  • Makes lifestyle content (stylish, fashionable, motorcycles, tattoos, rock music, etc.)

• Budget and Deliverables: $200 for 1 UGC video

👩‍🍳 4Sisters Rice — US

• Contact: Luca Davila ([email protected])

• Details: Casting female content creators in cooking, recipes, sustainability, health/wellness for a brand partner, 4Sisters Rice

• Requirements:

  • Relevant niches: Cooking, fun & healthy recipes, meal prep, weight loss journeys, GRWM formats

  • US-dominant audience

  • Platforms: YT (100k-1M), IG (100k-2M), TT (500k-3M)

• Budget: $1k-$15k per creator based on synergy & influence

• Live Date: August / September

💄 Beauty Brand Campaign — US

• Contact: Angelina Murphy ([email protected])

• Details: Seeking short-term and long-term partnerships with US-based creators in skincare and/or beauty

• Requirements:

  • Talent must be Millennial/Gen-X (30+ year olds strongly preferred)

  • 75% female audience

  • 300K+ followers

• Deliverables: Dependent on creator — looking at TikTok, Instagram, and/or YouTube

• Please DM names, links, and/or portfolio of talent that fall under the above!

Discover our team favorites, here’s what we’re loving right now.

• Reading: Mia, our BTI Community Manager, is reading Donna Tartt’s The Secret History.

• Watching: Dan, our Product Designer, isn’t watching a new movie, but instead exploring Dehen 1920, a clothing brand that’s over a hundred years old.

• Listening: Lindsey, our Partnerships Coordinator, and Wells, our Founder, are both obsessing over Zach Bryan’s newest album, The Great American Bar Scene.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: “Influencer One Sheet” to highlight your talent and recent partnerships.

• Guide: Home & DIY creator? Our guide will teach you the best ways to navigate brand deals.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team