BTI #4

Hello!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

Hope our friends in the U.S. had a restful July 4th! Our team is back in the office, eager to kick off the new quarter and celebrate our favorite month! ☀️

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Stay ahead with the latest creator economy news and trends.

🔍 LinkedIn continues to be a powerful platform for B2B marketers, generating 80% of B2B leads, highlighting its dominance in the space.

📹 Seasoned creators at VidCon suggest that newcomers focus on Instagram Reels and YouTube Shorts rather than TikTok to expand their audience.

🏎️ Automotive/Motorsports Campaign — UK

• Contact: Olivia Norman ([email protected])

• Details: Seeking UGC/micro/mid-sized creators for a production shoot for internal training videos for an automotive company based in London.

• Requirements:

  • Creator must have their own workshop/garage/workspace for filming

  • Client will bring in all production equipment

  • Two 6-8 hour production days sometime in September 2024

• Submission Deadline: EOD Tuesday 7/9 (include rates for the 2 production days and link to content showcasing workspace)

❤️ AAPI Dating App Campaign — US

• Contact: Victor Wong ([email protected])

• Details: Sourcing micro/macro influencers for an AAPI dating app campaign on Instagram. The app focuses on long-term relationships rather than hookups.

• Requirements:

  • Male Creators

  • US Audience

  • 20K+ followers

• Submission Deadline: July 12

✈️ eSIM Campaign — UK & Ireland

• Contact: Georgia Branch ([email protected])

• Details: Looking for YouTube and/or Instagram creators with a high UK & Ireland audience (70%+ ideally) in the travel niche.

• Requirements:

  • Creators in the aviation or flight attendant niche

  • Creators that travel often

• Submission Deadline: Ongoing

🏛️ The White House Creator Economy Conference is the first-ever event hosted by the White House’s Office of Digital Strategy that will convene a group of digital creators and industry professionals to discuss key issues like privacy, fair pay, AI, and mental health. Apply here by July 12th.

☀️ Creator Economy NYC is partnering with Creator Economy Live for an exclusive summer mixer and live podcast recording taking place in the heart of New York City on July 29th. RSVP here.

Discover our team favorites, here’s what we’re loving right now.

• Reading: Iki, our Software Engineer, is reading Shoe Dog, the memoir by Nike co-founder Phil Knight.

• Watching: Margot, our Chief of Staff, is watching Love Island USA (only because she has a friend who is a cast member)!

• Listening: Lindsey, our Partnerships Coordinator, is listening to Brooke and Connor Make A Podcast.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: “Campaign Report Template” to evaluate the success of your talent’s latest paid partnership.

• Guide: “How to Use Automatic Pitching to Land Your First Paid Sponsorship” to break into the world of paid partnerships.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team