BTI #31

Hey hey!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all things creator economy.

October is here! 🍁 Can you believe it? Consider this your fall reset: new opportunities, new connections, and all the industry updates you need to stay ahead.

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Stay ahead with the latest creator economy news and trends.

💄 Sephora launches “My Sephora Storefront,” a new affiliate program giving beauty creators shoppable hubs.

🚀 Instagram just hit 3B users — that’s more than a third of everyone on Earth logging in each month.

🧵 Threads is on track to exceed X in active usage.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

💄 Cosmetics Brand

• Contact: Benjamin ([email protected])

• Looking For: Female creators for an ongoing paid collaboration for a cosmetics brand

• Age: 28+

• Audience Demographics: Germany and Netherlands

• Audience Language: German, Dutch, and English

• Content Category: Lifestyle, Wellness and Mom Influencers

🕺 Papoose X Busta Rhymes

• Contact: Alexandra ([email protected])

• Looking for: Top-tier TikTok creators for a paid collaboration promoting hip-hop legend Papoose’s new single “Counting Green” featuring Busta Rhymes and CuhDeeJah

• Location: North America-based creators

• Follower Requirements: 

  • 2M+ on TikTok

  • 1M+ on Instagram

• Content Category: Dance, Choreography, or Viral Trend Creators

🧘 Metro Vein Centers

• Contact: Bette Ann ([email protected])

• Looking For: Millennial & older male and female creators for a paid collaboration with Metro Vein Centers, a leading US medical practice specializing in varicose and spider vein treatments

• Location: New Jersey, Connecticut, Michigan, Texas, New York, and Arizona

• Platform Preference: YouTube (priority), Instagram, TikTok

• Content Category: Lifestyle, Health & Wellness

• Compensation: Cash payment + fully comped treatment (valued up to $8,000)

• Additional Details: Must be open to documenting their treatment journey (before & after)

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Dan, our Product Designer, just watched One Battle After Another (and gave it a 10/10, 5 stars).

• Listening: Dan, our Product Designer, is listening to Shape FM a design podcast that’s fueling his creativity. 

• Reading: Ben, our design intern, is reading How to Win Friends & Influence People by dale Carnegie. Wells, our CEO, just finished Atlas Shrugged by Ayn Rand.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Try our Brand Pitch Email Template to nail your next email intro.

Until next time!

TTYL,
The July Team