BTI #30

Hey hey!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all things creator economy.

Fall is finally in the air! 🍂 Did you feel it too? We sure did here in NYC this week. Fresh energy, crisp mornings, and warmer drinks are setting the stage for new opportunities, new connections, and all the industry updates you need to stay ahead.

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Stay ahead with the latest creator economy news and trends.

📥 Instagram revamps inbox with new filters and folder organization tools.

📉Twitch viewership sinks to a five-year low following bot crackdown.

🧵Threads rolls out 10K-character posts, giving creators more room to share.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🧴 KBeauty Plumping Cream

• Contact: [email protected]

• Details: 100K on either TikTok or Instagram, USA-based

• Submission Deadline: EOD Friday, September 12, 2025

• Budget: $2.5-$4.5K USD, depending on engagement metrics

🩵 Cecelia Health

• Contact: Fill out this form

• Looking For: Registered Dietitians (RD), Registered Dietitian Nutritionists (RDN), physicians/nurses who have a certification from NCBDE (see more on the form listed above)

• Submission Deadline: No later than Friday, September 12, 2025

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Dan, our Product Designer, is watching The McBee Dynasty: Real American Cowboys

• Listening: Margot, our Head of Operations, is listening to all things Tate McRae

• Reading: Matt, our Lead Developer, is reading Why Machines Learn: The Elegant Math Behind Modern AI by Anil Ananthaswamy

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Influencer Pricing Guide gives suggestions on rates based on engagement rate and following.

That’s a wrap—for now. Catch you soon!

Signing off,
The July Team