BTI #3

Hello!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We’re planning a series of virtual events for our community launching EOW — let us know if there’s anything in particular you’d want to see!

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Stay ahead with the latest creator economy news and trends.

🔍 Research from HubSpot shows that influencers with 10,000-50,000 followers generate 60% more engagement than macro-influencers.

📹 X reports 8 billion daily video views, up 35% year-over-year, as it pivots to video-first strategy to win back advertisers.

📊 Business Insider shares pitch decks from 34 creator-economy startups that helped them raise millions in funding.

💼 Tech Company Campaign — Global

• Contact: Tamika Faulkner ([email protected])

• Details: Seeking creators in Business, Entrepreneurship, Marketing, and Sales niches on LinkedIn

• Exclusivity: 2 weeks from posting direct competitors

• Submission Deadline: June 26 (include media kit, LinkedIn page, and creator/management email)

🎮 TikTok Gaming Influencer Campaign — US, CAD, UK

• Contact: [email protected]

• Details: Seeking TikTok gaming influencers with 50%+ US/Canada/UK audience, minimum 40-50k average views (excluding viral hits), specializing in FPS game reactions

• Deliverable: 5-10 TikTok videos per creator

• Submission Deadline: EOW

💰 Accounting Campaign — Finance & Education

• Contact: Nia-Amari ([email protected])

• Details: Seeking accounting professionals, business professionals, education/money management experts, HBCU students/alumni, and Latinx students/alumni on Instagram and TikTok

• Budget: $5,000+ per creator

• Exclusivity: N/A

• Submission Deadline: June 25 (URGENT)

📸 VidCon 2024 is making waves in Anaheim, CA from June 26th to 29th. If you’re attending, keep an eye out for the various happy hours and panels happening! We’ve got a few compiled here for you.

🎮 TwitchCon Europe 2024 is from June 29th to 30th in Rotterdam. For two days, you can celebrate in-person with your favorite streamers, play games, party, and so much more.

Discover our team favorites, here’s what we’re loving right now.

• Reading: Mia, our BTI Community Manager, is reading The Stranger by Albert Camus.

• Watching: Dan, our Product Designer, is looking forward to Season 3 of The Bear. Margot, our Chief of Staff, is watching Season 2 of House of the Dragon.

• Listening: Iki, our Software Engineer, is listening to the Acquired podcast. Emma, our Director of Growth, is listening to the album of the summer — Brat by Charli XCX.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: “Influencer Media Kit Template” to land your next deal.

• Guide: “TikTok Shop: A Guide for Creators” to create content that drives sales.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,

The July Team