BTI #28

What’s up July crew!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all things creator economy.

Summer in NYC isn’t the only thing that’s heating up. Hope you’re making time to cool off — because we’re diving into the hottest opportunities of the season. Vibes are high, temps are even higher… let’s get into it 🔥

Was this email forwarded to you?

Stay ahead with the latest creator economy news and trends.

🧠 Threads just got a new boss — Connor Hayes, Meta’s VP of AI Products.

🎯 YouTube rolls out title testing, giving you a new way to optimize content performance.

📸 That Reel you posted? It could land on Google’s front page, thanks to Instagram’s latest update!

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

📈 Trade Smarter: Paid Collab for Global Trading Platform (LATAM)

• Contact: [email protected]

• Client: Global Trading Platform

• Demographic: LATAM creators

• Content: Showcase platform features and flexibility

• Deliverables: 1x TikTok or Reel (30–60s)

• Categories: Finance, Business, Tech, Real Estate, Luxury, Sports, History

• Budget: $2K–$6K

🧠 Build with AI: Paid Collab for No-Code App Platform (US, CA, AU, Europe)

• Contact: [email protected]

• Client: TCE Partner – AI Platform

• Demographic: 24+ audience, min. 30% relevance

• Content: How non-coders can use AI to build apps

• Deliverables: 1x short video (Reel/TikTok/YT), 1x static thumbnail

• Categories: Tech, Gaming, Finance, Coaching, Marketing, Interviews, Education, Real Estate, Health — others welcome!

• Budget: $2K–$4K+

💘 Dating App Campaign (LA-Based, Gen Z)

• Contact: [email protected]

• Client: Tinder

• Looking for: LA-based, Gen-Z creators who are single or have a strong dating story, active on Substack, YouTube, Snapchat, IG, or TikTok. Seeking multicultural talent, big names for meet-and-greets, and micro/mid-tier creators for supporting content.

• Budget: TBD

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Rishi, our GTM Intern, is re-watching all of Harry Potter by J. K. Rowling.

• Listening: Kevin, our Growth Intern, is listening to Chromakopia by Tyler the Creator.

• Reading: Margot, our Head of Operations, is reading Let them Theory by Mel Robbins

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Influencer Pricing Guide gives suggestions on rates based on engagement rate and following.

Cya in August!

Cheers to our favorite month of the year,
The July Team