BTI #27

Hello summer stunners! 🔥

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all things creator economy.

New month, same mission: delivering the hottest influencer news and casting opps around. And what better way to kick off July (our favorite month) than diving into what’s trending, buzzing, and genuinely worth knowing?! Let’s get into it ☀️

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Stay ahead with the latest creator economy news and trends.

💸 Amazon rolls out double commission for influencers this Prime Day through July 20th.

🎥 YouTube Shorts averages 200 billion views a day.

📈 Threads reaches 115M daily active users, closing in on competitor X’s 132M.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🧠 Boost the Brain: Paid IG Collab for Qunol’s New Supplement

• Contact: Submit talent here

• Client: Qunol

• Deadline: 5PM EST, July 11th

• Demographic: Adults 45+, content must resonate with 55+ audience

• Deliverable: 1x IG Reel (20–60s), 1x static image (cover), 1x IG Story (resharing feed post), link in bio for 2 weeks, 6 months organic + paid usage rights

• Budget: $2K–$4K (with potential for monthly renewals)

💄 Glow Up & Go Viral: Paid TikTok Collab for Sheglam Beauty Launch

• Contact: Submit talent here

• Client: Sheglam

• Deadline: 5PM EST, July 10th

• Demographic: Based in England or the US, 1M+ views per TikTok, 50%+ female audience

• Deliverable: 1x TikTok (30–60s), Spark Ads code required, content must be posted within 7 days of product receipt

• Budget: $2K–$8K per creator

🎲 Place Your Bets: Global IG + YT Campaign for Betting Brand

• Contact: Submit talent here

• Client: Betting Brand

• Deadline: Friday, 11th July EOD

• Demographic: Creators based in UK, Spain, Portugal, Belgium, France, Netherlands, Italy, and Germany

• Deliverable: 1x IG Story (with link/sticker) or 1x YT Integration (15–30s), plus IG Story views + country audience breakdown

• Budget: Individually determined

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Dan, our Product Designer, is watching Season 7 of Love Island.

• Listening: Kevin, our growth intern, is listening to Acquired by Ben Gilbert and David Rosenthal.

• Reading: Matt, our Software Engineer, is reading China: A History by John Keay.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Need to create a contract for a paid partnership? Our Influencer Contract Template is an amazing place to start!

Catch ya on the flip side!

Happy Hump Day,
The July Team