BTI #26

What’s up dawgs! 🐶🌭

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy.

The Fourth is almost here and the fireworks are already starting 🇺🇸 Whether you’re beach-bound, BBQ-hopping, or just here for the sparklers — it’s summer’s main event. OOO replies? On. Vibes? High. And while the grill’s heating up, so is the creator economy — we’ve got the latest right here.

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Stay ahead with the latest creator economy news and trends.

🗣️ YouTube just launched Open Call —a faster way to land brand deals.

🤖 TikTok dropped new gen AI tools — Image to Video, Text to Video, and Showcase Products — to help marketers quickly create TikTok-ready content.

📺 Tubi adds 500+ episodes of creator-driven content from top YouTubers.

📅 The spotlight at Cannes Lions was all about standing out in the age of AI.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

 🥗 AI Pilot for Digestive Health

• Contact: Add talent here

• Client: Meelio – AI Nutritionist for Digestive Health

• Platform: Instagram & TikTok

• Deadline: Friday, 27th June EOD

• Demographics: Age 25-45 with 60%+ followers in this age range and 65%+ of audience from US, UK, or AU

• Niche: Gut Health (IBS, SIBO, Crohn’s, or Colitis Journeys), Low-FODMAP or Elimination Diet Content, Functional Nutrition, Microbiome Testing, or GI Tracking

• Deliverables: 1x IG Reel or TikTok Video, 1x IG Story (with link sticker or swipe-up), Content should demonstrate how the Meelio app helps manage gut health in daily life (e.g., symptom logging, food reintroductions, AI insights)

• Budget: Healthy

💪 Seeking Fitness Influencers for an Exclusive Micro-Summit

• Contact: Fill out this form

• Looking for: Fitness enthusiasts who embody strength, discipline, community, and love working out

• Deadline: Sunday, 29th June

• Location: Montauk, NY

• Event Date: July 26th

• What’s Included: Fully-comped ticket to the event ($1K value), branded clothing + shoes, meals + hydration, transportation to/from NYC (Grand Central Terminal), Pickup: 4AM & Return: 9:30PM

 🚨 TikTok X July in NYC 🚨

Join us Thursday, July 24th in New York for an afternoon of panels, live presentations, and real conversations about the creator economy — hosted by TikTok and July. We’ll wrap it up with a happy hour to keep the connections going. More details coming soon!

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Wells, our CEO, is watching Season 1 of True Detective.

• Listening: Kevin, our growth intern, is listening to Tyler the Creator.

• Reading: Rishi, our outreach intern, is reading Flash Boys by Michael Lewis.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Try our “Creator Media Kit Template” to land your next deal.

Toodles!

Happy Friday Junior,
The July Team