BTI #25

Hey there, hotshot!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy.

The solstice may be around the corner, but we’re already in full summer mode ☀️ Whether you’re planning a beach trip, crushing iced coffees, or finding little ways to slow down — we’re all for it. 😎

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Stay ahead with the latest creator economy news and trends.

📈 Social media creators will surpass traditional media in ad revenue for the first time in 2025 — a major industry shift.

🥂 Instagram rolls out Recaps & Celebrations, new features that highlight top-insights and milestones.

📚 34% of high school graduates feel pressured by social media to pursue careers as content creators or entrepreneurs.

🏦 Karat Financial launched a new business bank account for creators, offering up to 2.00-3.00% APY on checking accounts and automated bookkeeping for VIP creators and agencies. Email [email protected] with the header "JULY" if interested!

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🧴 Skincare Brand Collab

• Contact: Apply via Aspire

• Looking for: US-based creators in lifestyle, beauty, skincare, food, or fashion (open to other niches too!)

• Platform: Instagram and TikTok

• Engagement Rate: 1% or higher

• Budget: ~$2,000 per creator (flexible based on fit)

💪 Fit to Fly?

• Contact: [email protected]

• Looking for: Fitness and wellness creators with valid passports

• Platform: Instagram or TikTok preferred

• Location: Tulum, MX (Hilton Conrad)

• Event Dates: June 20–22

• What’s Included: Flights and accommodation fully covered, access to exclusive wellness experiences at Hilton Conrad Tulum

🦷 The Tooth Fairy Came Early!

• Contact: Apply via form by Thursday, 6/12

• Looking for: NYC-based influencers and tastemakers with 5K+ followers on Instagram or TikTok

• Platform: Instagram or TikTok

• Location: New York City (Flatiron)

• Requirements: Authentic, unfiltered style, share 1–2 IG Stories post-visit

• What’s Included: Complimentary luxury dental cleaning (new patient experience), comforts menu (eye patches, warming weighted blankets, Netflix on the ceiling, and more)

 🚨 TikTok X July in NYC 🚨

Join us Thursday, July 24th in New York for an afternoon of panels, live presentations, and real conversations about the creator economy — hosted by TikTok and July. We’ll wrap it up with a happy hour to keep the connections going. More details coming soon!

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Wells, our CEO, is watching Severance.

• Listening: July HQ’s been grinding to some office house.

• Reading: Kevin, our growth intern, is reading Never Split the Difference by Christopher Voss and Tahl Raz.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Try our “Brand Pitch Email Template” to nail your next email intro.

Toodles!

Happy Hump Day,
The July Team