BTI #24

What’s up!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy.

Memorial Day may be the unofficial start of summer, but we’re still soaking up those long weekend vibes ☀️ Whether you’re grilling, beaching, or just kicking back—we’ve got you. Here’s to starting summer strong! 💥

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Stay ahead with the latest creator economy news and trends.

🎵 TikTok and Soundcloud’s new partnership could spark a second wave in the rise of TikTok-born music artists.

🛫 Social media is fueling a generational shift away from traditional travel agencies—TikTok alone has seen a 410% surge in travel content views over the past four years.

🏆 The 17th annual Shorty Award winners are here! Check out the standout creators who dominated 2024.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

📖 Comic/Book Creators

• Contact: HERE

• Looking for: Bookish creators, podcasters, and reviewers who love haunted houses, cursed real estate, supernatural horror, and dark comedy.

• Premise: Red Light Properties by Dan Goldman, a sun-drenched horror-noir comic about a husband-and-wife real estate team that flips haunted houses.

• Deliverables: 1x book review (video format)

• Deadline to submit: June 3

• Budget: Paid!

🗣️ Shout-Casters Needed

• Contact: [email protected]

• Looking for: 2 casters with experience in card games such as Hearthstone, Yu-Gi-Oh!, or similar. The tournament game, Popit Games, is a fast-paced, multiplayer, roguelike deck-building card game. More details about the tournament can be found HERE.

• Premise: The event will be live-streamed. Casters can participate remotely. The tournament will be broadcast live on Twitch and YouTube, with over 360,000 tournament registrations.

• Audience: No specific regional requirements. Open to creators with varying audience sizes, particularly those whose followers are into TCGs, card games, strategy or math-based games, chess, and related genres. Talent should be engaging, with prior experience co-casting in live events.

• Budget: Flexible, dependent on platform/engagement

🍹 NOCA

• Contact: [email protected]

• Looking for: Creators on any platform with strong viewership and engagement

• Premise: NOCA, a canned alcohol brand, is planning a content creator weekend getaway to Fire Island and is looking to partner with creators to join and capture the experience.

• Audience: Content geared toward partygoers and social lifestyle audiences

• Budget: Weekend trip to Fire Island

Club Collab #1 Recap

🍸✨ Our first-ever Club Collab hit SoHo last Tuesday, and we’re still buzzing from the energy! Co-hosted by July and Ambassco, the intimate happy hour brought together talent managers, brand marketers, agency leads, and creators for an evening of real conversations and future-forward connections. From idea swaps to new collabs in the making, it was the kind of night that reminds us why community matters. Want in next time? Keep an eye on your inbox — we’ll make sure you’re on the list! 🫶🏼

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Wells, our CEO, is watching the second season of The Last of Us

• Listening: Kevin, our growth intern, is listening to The Rundown by Zaid Amani

• Reading: Iki, our engineer, is reading Goodwill Hunting script by Matt Damon and Ben Affleck

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Our Influencer Pricing Guide gives suggestions on rates based on engagement rate and following.

Love from the July office!

Happy Thursday,
The July Team