BTI #23

Good afternoon friends!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy.

We’re back with your go-to roundup of insights, updates, and golden opportunities. Whether you’re here to make moves, stay in the know, or spark new ideas — we’ve got you covered. Let’s get into it 🚀

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Stay ahead with the latest creator economy news and trends.

📈 The creator economy is booming — full-time creators are up 7x since 2020.

💰 MrBeast is teaming with 'Maximum Ride' author James Patterson on a high-stakes thriller about a global, life-or-death competition with a billion-dollar prize.

▶️ Spotify introduces a plays metric so users can see which podcast episodes are most popular with fans.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🖥️ Leading Monitor Brand

• Contact: Josh ([email protected])

• Looking for: US Based Lifestyle/Tech Creators/Roblox YouTubers

• Requirements:

  • Focus on tech/lifestyle content

  • Strong followings across YouTube, TikTok, Instagram

  • US-based

• Deliverables:

  • 1 YouTube Integration (or dedicated, based on budget)

  • 1-2 TikToks

  • 1-3 sets of IG Stories

  • Min. 30 day Exclusivity + Usage

• Budget: Up to $10k for the right talent

🛒 Premium Menswear Brand

• Contact: Apply here

• Looking for: US-based male creators for a premium menswear brand, with focus on high-end men's fashion, male self-improvement/lifestyle content

• Requirements:

  • 50k-250k follower range

  • US Audience

  • Primarily Instagram, but also open to TikTok, YouTube, Pinterest, Facebook, and X

• Deliverables: TBD - mainly showcasing the product in lifestyle or fashion-focused content

• Budget: Paid

🚨 NYC In-Person Event 🚨

🍸✨ July and AmbassCo are teaming up for Club Collab—an invite-only happy hour connecting brand marketers and talent managers. Join us May 20 in SoHo for drinks, real talk, and fresh takes on what’s working in creator marketing. We’re kicking things off with a casual roundtable on evolving influencer strategies and standout campaigns.

RSVP → here!

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Margot, our Chief of Staff + Talent Relations, is watching Summer House

• Listening: Wells, our CEO, is listening to Time Bomb by Greg Heffley from Dairy of a Wimpy Kid

• Reading: Our engineer, Matt, is reading Why Nations Fail by Daron Acemoğlu and James A. Robinson

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Wrapping up a campaign? Make your work stand out with our Campaign Report Template.

We appreciate you so much!

Much love,
The July Team