BTI #22

Hey friends!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We’re back with another jam-packed edition of our BTI newsletter. Here’s everything you might’ve missed—and everything worth knowing. From new opportunities to industry updates, we’ve got you covered. Let’s get into it ✨

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Stay ahead with the latest creator economy news and trends.

⌛️ President Trump extends the TikTok ban—again.

📈 YouTube is on track to surpass Disney as the top-earning media company.

📽️ Creator Jake Shane has been cast in the hit comedy Hacks’ fourth season.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🏋️ Fitness App

• Contact: Nicolas ([email protected])

• About the app: This platform helps creators build their own paid accountability communities.

• Looking for:

  • Creators in the health, fitness, or nutrition space

  • Engaged followings (all sizes welcome)

  • Ability to drive followers to take action

  • Open to a long-term partnership

• Budget: Paid

🛒 E-Commerce Platform

• Contact: Alice ([email protected])

• Looking for: German TikTok Influencers in the beauty/ review space

• Requirements:

  • 200k-500k followers on TikTok

  • Average views >30k

  • 50-250k followers

• Deliverables: 1 TikTok video + 90-day spark ads

• Budget: Paid

📦️ Dropshipping Platform

• Contact: Lorena ([email protected])

• Looking for: YouTube Lifestyle Creators

• Requirements:

  • 10k+ subscribers

  • 50% audience based in US

• Ideal talent: Lifestyle / Vlog / Product review creators with engaged following & strong on-camera presence

• Deliverables: YouTube integration

• Budget: Paid

🚨 REMINDER 🚨 

BTI Premium Tier is almost here! Our exclusive paid tier is launching soon, and you can lock in your spot starting Wednesday, April 16th via the #announcements channel.

Here’s what you’ll get with Premium:

• Access to the #paid-castings channel

• Inclusion in the BTI Directory

• Invites to exclusive virtual events and networking opportunities

We’ll see you there 🚀 

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Margot, our Chief of Staff + Talent Relations, is watching White Lotus.

• Listening: Our Designer, Dan, has been listening to the New York Times Podcast, The Daily.

• Reading: Emma, our Growth Coordinator, is reading God of the Woods by Liz Moore.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Need help pitching your talent for their next campaign? Use our Influencer One Sheet Template to secure the deal.

We appreciate you so much!

Much love,
The July Team