BTI #21

Good afternoon friends!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

It’s a beautiful day to lock in, dial up the focus, and execute on some incredible deals. Need a midweek boost? We’ve got fresh news, exciting opportunities, and resources curated just for you. Let’s get into it 💥

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Stay ahead with the latest creator economy news and trends.

🚀 Lily Singh is launching Hyphen8 — a new network for South Asian creators.

💼 Poppi just scored big — PepsiCo is acquiring the viral soda brand for a whopping $1.95B. Celebrity investors like Alix Earle and Olivia Munn are along for the ride.

💳️ YouTube creators, it’s your time — brands are expected to spend the bulk of their influencer budget on YouTube activations this year. Get ready!

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🛍️ Shopping App

• Contact: Alice ([email protected])

• Location: Australia

• Looking for: Fashion, Make-Up, & Skit Influencers with over 1mil followers

• Platform: TikTok

• Details: 90 days spark ads needed

• Budget: Paid

🍹 Canned Cocktail Brand

• Contact: Malissa ([email protected])

• About: Looking for festival goers, transition pros, nightlife socialites

• Requirements:

  • Aged 25+

  • 50-250k followers

• Location (Must be local to target cities)

  • Atlanta

  • Kansas City

  • Boston

• Deliverables:

  • 2x Instagram Reels (30 seconds minimum) + captions

    • Utilize the Instagram Grid Pinning feature to Pin their In-Feed posts to top of profile for 7 days

  • Link in bio (72 hours, minimum)

• Exclusivity: Influencers cannot post sponsored content in the canned cocktail category for 1 week before/ after the campaign posts go live

• Usage Rights: 3 months

• Budget: Paid

🕶️ Brigati

• Contact: Apply here

• Looking for: Male creators in the fashion/ style niche and exude sophistication and class

• Requirements:

  • All follower counts welcome

  • Affluent or stylish audiences who appreciate style, luxury, heritage, or Italian craftmanship

• Platform: Instagram

• Deliverables: Story posts + reels

• Budget: Appearance fee + up to $500 free product

🚨 CALLING ALL BRANDS!!!

Mujeres Social is bringing 21 powerhouse creators—with a combined 18 MILLION+ monthly reach—together for an unforgettable retreat at a luxurious Palm Springs villa this May… and we want you in on the action! 

This is your chance to get your brand in front of an engaged audience through strategic gifting or exclusive partnership opportunities that align with your marketing goals. Think: organic content, un-boxings, and real-time brand love in a dream setting 🌴

Want in? Email [email protected] to get the details!

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Dan, our Designer, watched Adolescence over the weekend.

• Listening: Our Lead Engineer, Iki, is listening to Focus (feat. Cloves) by John Summit.

• Reading: Matt, our Engineer, is reading Seven Brief Lessons on Physics by Carlo Rovelli.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Wrapping up a campaign? Make your work stand out with our Campaign Report Template.

We appreciate you so much!

Much love,
The July Team