BTI #20

Hey besties!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

As we wrap up Q1 of 2025, we’ve got to say… this community is absolutely CRUSHING it. Let’s keep the momentum going with exclusive new casting opportunities, must-know industry updates, and more ✨ 

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Stay ahead with the latest creator economy news and trends.

🛒 Alexis Ohanian, co-founder of Reddit, is joining Frank McCourt’s bid to buy TikTok.

⚠️ LTK is evolving into a social platform, positioning itself as a potential rival to Instagram & TikTok.

💸 TikTok is expected to make $77 billion in sales from live-streaming alone.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🎵 Music Streaming Platform

• Contact: Dominic ([email protected])

• Looking for: Small to medium sized Twitch creators

• Location: UK & DE

• Metrics: Must have 5K average views per stream

• Budget: Dependent on size/reach (up to $2K)

🍳 Tastemade x Another Simple Favor

• Contact: Submit here

• About: Tastemade is seeking cooking creators in London for an exciting potential partnership promoting Amazon’s new film, Another Simple Favor.

• Requirements:

  • Female Creators

  • Strong cooking expertise & regularly posting cooking content

• Deliverables:

  • 1x IG In-Feed Post (via collab)

  • 1x IG Story

• Usage: 6 months organic usage, and paid media during the campaign flight (typically 3 months)

• Exclusivity: 30x days of exclusivity with 3x named competitors

• Budget: Paid

🚲️ Electric Bike Model

• Contact: Submit here

• Looking for: Outdoor/ Hiking/ Camping/Adventure Influencers

  • Ideally, looking for influencers who can take the bike on an adventure with them for video content and have a proven conversion record

• Audience: Must be 50%+ US; Creator must be located in US

• IG Performance:

  • Engagement Rate: >2%

  • IG Story CTR: >2%

• Budget: Paid + Gifted Bike

BTI is getting a major upgrade!

COMING SOON — we’ll be launching an all-new premium experience with exclusive channels, events, networking opportunities, and more!

Want to be part of it? Apply now to secure your spot in our new paid tier before it goes live. Psst… it’s free for all July customers!

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Margot, our Chief of Staff + Talent Relations, is watching White Lotus Season 3.

• Listening: Emma, our Growth Coordinator, is listening to Charli XCX’s 2017 Pop 2 album.

• Reading: Our designer, Dan, is reading Severance by Ling Ma.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Got a deal but need a contract? Don’t worry! Our Influencer Contract Template is the perfect place to start.

We appreciate you so much!

Much love,
The July Team