BTI #2

Hello!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We hosted our first ever Behind the Influence happy hour this past week in NYC! It was an incredible turnout consisting of 60+ BTI community members and a few new faces we met at IMS. Loved hanging with you all!!

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Stay ahead with the latest creator economy news and trends.

📚 Substack now supports video, allowing writers to enhance newsletters with video content for more versatile storytelling and better subscriber engagement.

🎨 Adobe launches Creator Collective, offering creators advanced tools, exclusive tutorials, software access, and collaboration with top industry professionals.

🔍 LinkedIn introduces B2B advertising tools with advanced targeting and personalized content suggestions to help marketers engage decision-makers.

⛺️ Tamagotchi Adventure Kingdom YouTube Campaign — USA

• Contact: Rhiannon Clark ([email protected])

• Details: Seeking creators in the following verticals: female gaming, casual cozy games, cartoon/anime, Nintendo, Lego, neurodiversity with an audience between 18-35 years old

• Deliverable: 60-second pre-roll integration in the first 25% of YT video

• Live date: June 17-30

🕹️ Airup Campaign — UK

• Contact: Jack Hart ([email protected])

• Details: Looking for UK-based creators who play younger-leaning games: Fortnite, Roblox, Minecraft, etc. Pre-teen audience demographic

• Deliverable: 1 x YT Integration

• Live date: Later half of August

📓 Atlas UGC Campaign — Global

• Contact: Aditya ([email protected])

• Details: In search of college student creators, education creators, and/or tech enthusiasts to create UGC content for a new AI tool designed for students

• Deliverable: (3) 20-30 second UGC videos

• Live date: Flexible

📸 VidCon 2024 is taking over Anaheim, CA from July 10th to 13th. Offering panels, workshops, and networking for digital creators and influencers. Don't miss the chance to connect with fellow creators and industry leaders.

🌟 Cannes Lions International Festival of Creativity runs from June 17th to 21st in Cannes, France. This prestigious event celebrates the best in creative communications with inspiring talks, innovative showcases, and networking opportunities with the industry's top minds.

Looking for more events? We’ve compiled a list of the hottest creator economy conferences, panels, and keynotes for you here.

Discover our team favorites, here’s what we’re loving right now.

• Reading: Mia, our BTI Community Manager, is reading Sally Rooney’s Beautiful World, Where Are You.

• Watching: Wells, our Founder, is watching The Gentlemen, and Margot, our Chief of Staff, is watching Live to 100: Secrets of the Blue Zones.

• Listening: Dan, our Product Designer, is listening to Burns by Telescreens.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: “Brand Pitch Email Template” to nail your next email intro.

• Guide: “Why Building Community is Important for Creators in 2024” to strengthen creator reach.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,

The July Team