BTI #19

Hey chickens!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

Groundhog Day may have called for six more weeks of winter, but we’re choosing to believe spring is just around the corner 🌱 Gear up for the month ahead with a little help from us—paid castings, creator news, hand-picked resources, and more are waiting for you below!

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Stay ahead with the latest creator economy news and trends.

📱 Instagram rolls out partnership ads, giving creators a new way to collaborate with brands and expand their reach.

🗞️ Gen Z is turning to influencers on TikTok for news, favoring them over traditional experts.

🛒 TikTok is back in the app store… for now.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

📱 Phone Launch

• Contact: Apply here

• Looking for: Gen Z & Millennial influencers shaping NYC culture

• Niche: Fashion, beauty, music, tech, and broader culture—with an emphasis on fashion

• Requirements:

  • Based in NYC/Tri-State area

  • 500K-2M combined following

  • Strong engagement (around 2-3%)

• Budget: Paid

🎮️ Jabali

• Contact: Lauren ([email protected])

• About: Jabali allows anyone to become a game developer using AI

• Creative: Looking for creators to show themselves building a game with Jabali

• Platforms:

  • Short-form: TikTok/ IG Reels

  • Long-form: YouTube

  • Livestream: Twitch

• Target Audience: Gamers and Game Developers in LATAM, Brazil, Southeast Asia, and India

• Budget: Up to $2K per creator (flexible on long-form and livestream rates)

🕹️ Gaming Brand

• Contact: Apply here

• Looking for: US Gaming Influencers

• Platforms: Instagram & YouTube

• Deliverables:

  • Instagram: 1 Reel, 1 Link in Bio (duration - 20 days)

  • Youtube: 1 Mid-Video Integration (45-60s), link in description

• Budget: $3,000 per creator

One of our BTI members just launched the #1 free tool to grow and monetize on LinkedIn—Creator Match 🧩 

It’s the ONLY free LinkedIn tool that lets you:

👀 Monitor competitors

📊 Analyze winning content formats and engagement types

💎 Refine your strategy with advanced filters, sorting, and search

🔎 Discover which LinkedIn Creators are running brand sponsorships

🔓️ Uncover post analytics from the billions of personal and company profiles

Whether you’re a creator, brand, agency, talent manager, or really anyone who uses LInkedIn, this is a MUST-HAVE tool to unlock LinkedIn’s untapped potential — and we’re making it 100% free.

🔥 Get access here!

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Margot, our Chief of Staff, is currently binging Traitors Season 3. 

• Listening: Emma, our Growth Coordinator, is listening to Tate McRae’s “Revolving Door” like it’s a revolving door…

• Reading: Our designer, Dan, is devouring Stolen Focus by Johann Hari.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Calculating rates for your talent can be a huge headache. Make it easier with our Influencer Pricing Guide!

We appreciate you so much!

Much love,
The July Team