BTI #18

Happy New Year!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

Roses are red, violets are blue… we’re obsessed with this community, and we hope you are too! 💘 This Valentine’s Day, consider this our love note: paid castings, the latest industry news, and a celebration of our Creator Agency Award winners! ❤️

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Stay ahead with the latest creator economy news and trends.

🎮️ Roblox paid creators $280 million last quarter, a 27% increase from the previous year.

📝 YouTube unveils a breakdown of it’s 2025 algorithm.

🏈 This year’s Super Bowl marked the NFL’s biggest move into creator-led media, giving 150+ creators exclusive access—including a dedicated “Creator Row”.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🖼️ PictureStudio

• Contact: Lauren ([email protected])

• About: PictureStudio is the AI-powered creative suite that combines intuitive design with cutting-edge image generation—enabling you to create, edit, and collaborate, all in one place.

• Looking for:

  • Designers (Web, Interior, Home)

  • Artists

  • Creatives

• Requirements:

  • Above 10K Views (Recent Videos)

  • Audience interested in art & creative technology

• Deliverables:

  • 1 IG/ IG Story/ TT cross-post

• Budget: $1,000 - $3,000 per creator

🧑‍💻 Tech/AI Brand

• Contact: Submit here with rates

• Platforms: IG, YouTube, or X

• Requirements:

  • 750K-1M followers for IG/YouTube

  • 50K-300K followers for X

  • US-based

• Deliverables: 1 Reel/YT Short + repost to LinkedIn, link in bio for 7 days

• Exclusivity: No content from competitors for 60 days

• Budget: Paid

🍴 Kitchen Tools Brand

• Contact: Submit here with rates

• Looking for: Creators to showcase premium food prep tools used by chefs & home cooks alike!

• Ideal fits: At-home chefs, food bloggers, & recipe curators

• Platforms: YouTube, Instagram, or TikTok

• Budget: Paid

30,000 Votes, 204 Agencies, 7 Winners !

After an overwhelming response, we’re thrilled to announce the winners of our 2024 Creator Agency Awards — celebrating the agencies, creators, and campaigns shaping the future of the industry. Let’s dive in!

🏅 Top Creator Agency: Underscore Talent

Underscore Talent took home the Top Creator Agency award, recognizing their industry-leading excellence in talent procurement, strategic partnerships, and setting the gold standard over the past year.

Runner Ups: Palette, The Sociable Society, Dulcedo

🏅 Top Boutique Creator Agency: FARQ 

FARQ has been named Top Boutique Agency! As the UK’s leading influencer agency for Home, DIY, and Interior creators, their small (but mighty) team makes an outsized impact.

Runner Ups: Season 25, Mujeres Social, Creative Collective Agency

🏅 Breakthrough Agency: The Sociable Society

The Sociable Society (TSS) has been named Breakthrough Agency of the year! Though they’ve been pioneers in the influencers space since 2015, TSS has recently elevated its talent, team, and partnerships to new heights.

Runners Up: The Creator Society, MOL Sports, Reliance Sports Agency

🏅 Breakthrough Creator: Logan Moffitt at Underscore Talent

Logan Moffitt of Underscore Talent was named Breakthrough Creator of the year, recognizing his impact as a trendsetter in the creator space (and enthralling cucumber salad videos).

Runners Up: Palette (Nimay Ndolo), INTHEKNOW Global (Fizz Sinclair), MPower Talent (Alexis Alexander)

🏅 Best Campaign: Season 25

Season 25 won Best Campaign for their work on La Roche-Posay’s campaign with Dami Hope, a campaign that garnered over 10 million engagements and redefined creative boundaries in the industry.

Runners Up: Creative Collective Agency, Creator X Agency, MOTIVE

🏅 Solopreneur: Manager Kendall

Manager Kendall earned the Solopreneur Award, recognizing her as a powerhouse independent talent manager with at track record for success.

Runners Up: SoSher, Femmeonda, Get Social with Lily

🏅 Ethical Impact Award: Inclusify Studio

Inclusify Studio has been honored with the Ethical Impact Award! By championing inclusivity in brand partnerships and empowering deaf influencers to build their social presence, Inclusify Studio is proving that ethical marketing isn’t just a trend — it’s the future.

Runners Up: Ace Creators, Pharos, Upside Down Talent

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Want the best Media Kit for your talent? Check out our industry-standard template!

Sending you hugs & kisses!

Much love,
The July Team