BTI #17

Happy New Year!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

2025 is off to an incredible start, and we’re just getting started! Get ready for more top-tier castings, exclusive BTI-only opportunities, and the latest creator news—all year long. Keep reading for everything you need to close out this month with a bang!  💥 

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Stay ahead with the latest creator economy news and trends.

🚫 TikTok’s fate in the U.S. is on the clock — they have 75 days to find a buyer (possibly Mr. Beast?!) or risk getting the boot.

📝 Facebook, Instagram, X, and YouTube sign EU pledge to tackle hate speech.

👖 Alix Earle enters the fashion game, dropping her very own skinny jean collab with Frame.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

💄 Large Beauty Brand

• Contact: Apply here

• Requirements:

  • 500K+ Followers

  • Beauty must be main focus

• Budget: Paid

👗 SheIn

• Contact: Mudassir ([email protected])

• Requirements:

  • 100K+ followers

  • US & Canada Based

  • Must not have worked with SheIn before

• Budget: Paid + free products up to $200

✈️ Travel Technology Company

• Contact: Brenley ([email protected])

• Brand: AI tool to help travelers find the best points redemptions for hotel stays

• Looking for: Travel micro-influencers for UGC content

• Budget: Paid

It’s your LAST CHANCE to vote for the Creator Agency Awards!

Don’t miss your chance to vote before it’s too late!! Voting closes tomorrow at 11:59PM EST and our winners will be announced via Instagram Live Stream 🏅 🎖️ 🥇 

📆 Key Dates to Remember:

• Voting Ends: January 31st, 2025 at 11:59PM EST.

• Winners Announced: Monday, February 3, 2025, at 12:00PM EST.

🗳 Voting is taking place at withjuly.com/awards 

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Emma, our Growth Coordinator, is watching Severance.

• Listening: Daniel, our Designer, is listening to Caesars’ “Jerk It Out.”

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Searching for the best way to pitch your talent? Download our free Influencer One Sheet Template to highlight your talent and secure their next deal.

That’s it for now! We truly value your feedback, so don't hesitate to share any thoughts or suggestions.

Much love,
The July Team