BTI #16

New year, new opportunities, & our deepest condolences for those impacted by the LA wildfires.

Author

July Team
January 15, 2025

Happy New Year!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

We want to express our deepest condolences to any BTI members impacted by the L.A. wildfires. During this challenging time, we encourage this community to come together and support one another. If there’s any way our team in NY can assist, please don’t hesitate to reach out. Below, you’ll find resources and ways to get involved.

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Stay ahead with the latest creator economy news and trends.

🔥 The Los Angeles Wildfires continue to devastate communities in Southern California. Take a look at a list of ways you can support.

🚫 The Supreme Court appears likely to uphold the TikTok ban, signaling a potential farewell to the app for creators.

🎞️ David Dobrik returns to YouTube after a two year hiatus.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

  • Contact: Adam ([email protected])

  • Requirements:

    • 50K+ minimum followers

    • United States ONLY

    • Presence across IG/ TikTok/ YT Shorts

  • Niches:

    • Gaming, Technology — needs to make sense with Samsung & products

  • Deliverables: 1-3x vertical, short form videos (IG Reel, YT Shorts, TT, etc.)

  • Budget: Paid (dependent on creator size & fit)

  • Contact: Zach ([email protected])

  • Looking for: Creators willing to promote sex toys

  • Requirements:

    • Audience —

      • Over 18

      • 60% or more audience based in the USA

    • 100K views minimum on videos

  • Platforms: IG & YouTube

  • Budget: Paid

💇‍♀️ Hair Removal Device

  • Contact: Add talent here

  • Categories: Parenting, Comedic Mom Content, Lifestyle Tips, Beauty, Outfits, Family Life, Health & Wellness, and Medical Professionals (e.g. dermatologists)

  • Requirements:

    • 200K+ followers on IG

    • U.S. Based

    • Aged 25+

  • Deliverables: 1 Instagram In-Feed Reel (shared on TikTok), link in bio for 3 days, 1-month paid amplification

  • Platforms: IG, TikTok, & YouTube

  • Budget: Flexible based on engagement and creative capabilities

Nominations are LIVE for the 2024 Creator Agency Awards…

The nominees across all seven awards categories have been announced, and voting is officially open! We can’t wait to see which agencies our community will honor as this year’s winners 🏅 🎖️ 🥇 

📆 Key Dates to Remember:

  • Voting Period: January 6-31st, 2025

  • Winners Announced: Monday, February 3, 2025, at 12:00PM EST

🗳 Voting is taking place at withjuly.com/awards 

Discover our team favorites! Here’s what we’re loving right now…

  • Watching: Margot, our Chief of Staff + Talent Relations, is finally watching the first season of Bridgerton.

  • Listening: Monalisa has been on repeat in the office, courtesy of Iki, our Full-Stack Engineer.

  • Reading: Emma, our Growth Coordinator, is reading Martyr by Kaveh Akbar.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

That’s it for now! We truly value your feedback, so don't hesitate to share any thoughts or suggestions.

Much love,
The July Team