BTI #14

Good morning munchkins!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources , and all-things creator economy. 🚀

We’re in full Wicked mode at July HQ — because we believe you deserve to defy gravity! Soar into the week with handpicked news, fresh casting opportunities, and a special chance to meet the wizard’s of the creator economy world (aka, apply for the 2024 Creator Agency Awards!)

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Stay ahead with the latest creator economy news and trends.

📱 Bluesky continues to add a million new users per day, including Luke Skywalker.

⏪️ Australia bans social media use for all citizens younger than 16.

🤳 Kai Cenat shatters the Twitch record for paid subscribers with an epic subathon.

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🎮️ LifeAfter

• Contact: Kevin ([email protected])

• Niche:

  • Gaming Creators: Survival, SOC (e.g. Palword, Rust) OR Game Review Influencer

  • Lifestyle/Entertainment/Skit Creators, comedy-style preferred

• Requirements:

  • >30K average views for last 10 videos

  • 50K Followers

  • At least 50% US Audience

• Deliverables: 7 TikTok Videos

• Budget: $700 max per video

🚿 Degree

Contact: Jenni Fence ([email protected])

• Niches: Lifestyle, Movement/ Fitness

• Requirements:

  • 10K-750K Followers

  • 3% Engagement Rate minimum

• Deliverables:

  • 1x Creative Abstract

  • 1x IG Reel OR 1 TikTok

  • 2x IG Story Frames

• Budget: Paid

👾 Tolan

• Contact: Lauren ([email protected])

• Details: An app that gives you a tamagotchi-like character you can talk to about anything!

• Requirements:

  • 10K+ Average Views

  • Audience — 18-24, US

• Deliverable: 1x Cross Posted Reel/ TikTok

• Budget: Flexible, rates based on CPM

REMINDER! Get Nominated for the 2024 Creator Agency Awards!

Nomination are officially open! Don’t miss this chance to spotlight your agency and celebrate your impact on the creator management industry.

There are seven opportunities to win big — apply here for your chance!

Important Dates:

• Application Deadline: December 31, 2024 at 11:59PM EST

• Voting Period: January 1-31st, 2025

• Winners Announced: Monday, February 3, 2025 at 12:00PM EST

*More details about voting coming soon*

Discover our team favorites! Here’s what we’re loving right now…

• Watching: Our founder, Wells, & Chief of Staff, Margot, are both knee deep in a Sherlock rewatch!

• Listening: Emma, our Growth Coordinator, is exclusively listening to the movie cast soundtrack of Wicked.

• Reading: Brett, our Engineer, is reading Network Programming in Elixir and Erlang

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Looking to highlight the success of your last campaign? Do it with our Campaign Report Template!

That’s it for now! We truly value your feedback, so don't hesitate to share any thoughts or suggestions.

Much love,
The July Team