BTI #12

Hey people!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

The days are getting shorter, the air is crisp… the holidays are just around the corner! Have you secured your seasonal partnerships? Stay tuned for paid casting opportunities, creator news, and agency resources to lend a helping hand 👋 

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Stay ahead with the latest creator economy news and trends.

📊 Forbes has unveiled its annual list of top creators, featuring names like Mr. Beast, Dhar Mann, Alex Cooper, and more.

🥇 YouTube remains Gen Z’s top platform for the second year in a row, hitting record-high ad revenue along the way.

📷️ Instagram confirms they may change the quality of your Reels based on their performance…

*Please only use the emails listed below to apply for these opportunities — any other email content will be disregarded.

🎧️ Listening

• Contact: Anna ([email protected])

• Details: Looking for college students to make paid UGC content

• Niche: Student Life & BookTok

• Requirements:

  • Under 50K Followers

  • US-based Only

• Deliverables: 30-60 second UGC videos for a long-term paid partnership

• Budget: $1500 per creator per month (+$1500 bonus for viral videos)

💸 Frame Payments

• Contact: Lauren ([email protected])

• Details: Looking for individuals building businesses online (drop-shipping, digital courses, etc.)

• Niche: E-commerce, Entrepreneurship, Business

• Requirements:

  • Creators must have a strong community!

• Deliverables: IG/TikTok/ LinkedIn crosspost as well as some sort of community integration

• Budget: ~ $2500 per creator (rates based on estimated CPM & CPC)

👕 Japanese Fashion Brand

• Contact: Natasha ([email protected])

• Details: Looking for young, fashion-forward creators with trendy, fresh, and authentic style — male creators preferred

• Requirements:

  • Over 400K Followers on IG

  • Audience: US-based, Teens & Early Twenties

• Deliverables: 1x IG Carousel Post (with at least three photos)

• Usage: 3 months usage across brand O&Os media including social media and website in US and Asia

• Budget: Paid

Get Featured in the BTI Newsletter!

Have a project you’re passionate about? An upcoming launch or an epic side hustle you want to share? We’re excited to spotlight what our community is up to in our BTI newsletter, reaching 2,000+ subscribers with a 75% open rate!

This is a free opportunity to promote what you’re working on, and as our audience continues to grow, it’s the perfect time to get involved.

Email us at [email protected] if you’re interested in being featured!

Discover our team favorites! Here’s what we’re loving right now…

• Reading: Emma, our Growth Coordinator, is finally reading Sapiens.

• Watching: Margot, our Chief of Staff + Talent Relations, just watched Blink Twice.

• Listening: Jessica, our fall intern, is listening to Maggie Rogers’ Don’t Forget Me.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Ready to secure your next partnership with a killer pitch email? Download our free template!

That’s it for now! We truly value your feedback, so don't hesitate to share any thoughts or suggestions.

Much love,
The July Team