BTI #11

Hey all you ghouls & goblins,

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

This week, we’re getting into the spooky spirit! 👻 Looking for creator news that will send a chill down your spine? Or totally scream-worthy casting opportunities? Then keep reading… if you dare. Mwahaha! 🧛 

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Stay ahead with the latest creator economy news and trends.

🏭️ TikTok is stepping into creator manufacturing by pairing creators with TikTok Shop manufacturers, making it easier than ever to develop and launch new products.

🖼️ Instagram is now prioritizing Carousels, following their update that features Carousels with music in the Reels tab.

📊 Influencer marketing isn’t just an option anymore — it’s the go-to strategy for brands. Why? Because the average ROI for an influencer campaign is 578%!

🛩️ Luggage Storage App

• Contact: Lauren ([email protected])

• Details: Looking for micro-influencer travel creators exploring Asia, Europe, or the US

• Requirements:

  • Audience Age: 18-24

  • TikTok & IG

  • High click rates!

• Deliverables: 1 video cross-posed on IG & TikTok

• Budget: $1500 per creator

🤰 Pregnancy Brand

• Contact: James ([email protected])

• Details: Looking for motherhood/parenthood creators

• Requirements:

  • US-based

• Platform: TikTok

• Deliverables: 1 TikTok Video

• Budget: $950-$1600 per creator

🎵 Music Streaming Platform

• Contact: Dominic ([email protected])

• Verticals: Lifestyle/ Music/ Motherhood/ Fitness/ Comedy

• Requirements:

  • UK or Germany Based

  • 50K-300K Reach per Video (should be consistent)

• Platform: Instagram/TikTok/Snapchat

• Budget: £500-£4,000 per creator

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Discover our team favorites! Here’s what we’re loving right now…

• Reading: Margot, our Chief of Staff + Talent Relations, is reading Zero to One.

• Watching: Emma, our Growth Coordinator, is watching Broad City following the viral “in da clerb, we all fam” TikTok clip.

• Listening: The NYC office has been jamming to Rufus Du Sol’s new album Inhale/ Exhale.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Grab a free Media Kit expertly crafted by our designer, Dan! Want to take it a step further and automate the entire template? Discover how here.

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team