BTI #10

Hello lovely people!

Welcome to Behind the Influence’s newsletter! Your go-to source for exclusive opportunities, hand-picked resources, and all-things creator economy. 🚀

Looking for exclusive new paid casting opps? Curious about the latest trends in the creator space? We’ve got you covered this week! 💪

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Stay ahead with the latest creator economy news and trends.

⏲️ Starting on October 15th, YouTube Shorts will expand to 3 minutes.

💼 Mr. Beast acquires creator hiring platform Vouch.

📉 X is officially worth 80% less than when Elon Musk initially bought it.

🤑 Meta rolls out Facebook Content Monetization beta, a new monetization program that expands opportunities for creators to earn on Facebook.

🌴 Travel Opp 

• Contact: Jody ([email protected])

• Details: Looking for female travel and adventure creators

• Requirements:

  • Age: 30+

  • UK-based, English speaking

  • Over 250K subscribers on YouTube

• Budget: Paid

🏨 Hilton 

• Contact: Mike ([email protected])

• Details: Looking for college-graduate creators of all verticals EXCEPT comedy (prioritizing business owners and trail blazers)

• Requirements:

  • Talent must be an alumni of: University of Michigan, University of Washington, Auburn University, Broadway and Vanderbilt University, Penn State University, Indiana University, Yale University, University of Arizona, UNC, Cornell Tech, Cambridge, University of South Carolina, Stanford University, Princeton, Brown, or Oxford University

• Platform: Instagram

• Deliverables: 1 Social Repost (IG) + “my9things” segment (which includes 8 hour production on set)

• Exclusivity: Four Seasons, IGH, Airbnb, Hyatt (i.e. large hospitality brands and chains)

• Budget: Paid

📕 Manta

• Contact: Dylan ([email protected])

• Details: Looking for Book-Tok creators (specifically romance & fantasy lovers)

• Requirements:

  • 10K+ followers

  • US-based

• Platform: TikTok

• Budget: Paid

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• Media Kits

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Reach out to [email protected] for more info!

Discover our team favorites! Here’s what we’re loving right now…

• Reading: Iki, our Software Engineer, is reading Nexus.

• Watching: Designer Dan is watching Industry and Margot, our Chief of Staff & Talent Relations, is watching the new season of Tell Me Lies.

• Listening: Emma, our Growth Coordinator, is obsessively listening to Carol Ades’ debut album Late Start.

Whether you’re looking for tools, guides, or expert advice — we have something for everyone.

• Toolkit: Need to create a contract for a paid partnership? Our Influencer Contract Template is an amazing place to start!

That’s it for now! Your feedback is invaluable to us, so feel free to reply with your thoughts and suggestions.

Much love,
The July Team